13 secrets of the Golden Inbox!

It's after lunch right now but ok, I'm still all charged up (except my batteries!)

Now we have the creator of Internet Wealth Code & copywriter extraordinaire, Mr Johan Mok!

He shares a few quotes from successful people about why 'Selling' is so important for an internet business for example this one:

The ONE thing...... has been cultivating the ability to put words on paper that compel people to give me money. I became obsessed with this and that obsession has paid off handsomely.

- Dan Kennedy

Jo Han did some cool magic tricks but the real magic is this - In order to market effectively, you need to get into your customers mind! Now that he got into my mind, I don't know what else to blog anymore!

(after-seminar updates)
Phew! Now that I can take sometime to view the notes, Johan really did his homework. Check out some of the stuff he got for us on copywriting and sales letter later.

For example, who ever heard of the Zeigarnik Effect? - the power of unfinished thoughts. If I understand correctly, what you can do in your sales copy is leave something hanging making your reader want to click on to know more, much like watching drama serials that you can't wait for the next episode the following day. Still not sure, more explanation in tomorrow's blog! :)

But I like this one, the Homer Simpson effect! Always write a sales copy as though you are writing for Homer Simpson. Why? Because most people are ordinary and have short span of attention. Doh! This post is getting too long....that's it, no more. Doh!