Search Trend Optimization - Is this going to be a trend?

Recently I received an email from on my search engine optimization teacher and he mentioned about search trend optimization. Is this going to a trend?

Search engine optimization strategies are what you do to get your website ranked high in search engines like Google, MSN Live or Yahoo for particular keywords. This is useful if you want to get free traffic to your website as well as to give more exposure to what you can offer in your website.

What about Search Engine Optimization? What is that then?

According to one definition, Search Trend Optimization is a technique to optimize a web page about a seasonal product, service or event base on search volume trend result.

What does that mean? Checkout this blog posting from my friend Kian Ann about his recent experiment on Search Trend Optimization