Leads Leap - Should you take the Leap?

Are you looking at ways to increase the traffic to your website and ideally these are targetted leads?

Well, my friend Kenneth Koh has come up with a new Lead Generation System that he claims will be the most powerful free advertising system ever created in internet marketing history - LeadsLeap

Is it really free? And how effective will it be?

Well, first look at it since it's free, it's actually a no brainer to sign up for it. As usual, free stuff will get you only so far, the good stuff is always reserved for paid members.

So what is it?

The system promises to send useful newsletters and tips to its members via email. And with each of this email, there will be contextual Ads very much like some Adsense Ads that you can put up if you advertise using Google Adwords.

Now, you as a member can submit an Ad to be displayed in those newsletter The only difference is these Ads can be posted to you for free. Yes Free, no more PPC costs! How cool can that be?!

But then, that lies the catch. If you want to advertise for Free, the Ads are limited to be shown only to the leads that you have referred plus the leads that your downlines' refer up to 10 levels deep.

If you want your Ads to reach others, you'll have to pay. So it makes sense to pay for membership.

My take on this is this. It's an interesting model. Everyone should sign up to take a look at how it works. (in that case, please use this link! :)

But to make some real money into this, you will need to have some worthwhile Ad. If you are not targetting the Internet Marketing niche, then don't bother. Most people in this are Internet Marketers themselves.

You should set up an Ad that links to a free report and capture the emails. If they join this program, it's likely they don't mind subscribing to another site. Only with your own list now, you can think of the various ways to monetize it because this system doesn't really let you know who your downlines are.

Also, unless you have people with big lists as your 'downline', your reach is going to be limited. So a better choice is to pay for the membership, try it for a month or so to test the effectiveness.

The other option instead is to 'recruit' as many people as your leads and use the Free Ads to market to them. This way there's a chance you earn if they take up the one-time-offers or if some random promotion hits your clickbank or paydotcom id.

But to really make Leads Leap work, it remains to be seen if Kenneth can come up with good material to constantly provide useful newsletters (so that Ads can be displayed)
and that he has a sizeable database to make it worthwhile for people to pay the monthly membership fees.